Lazuardy Fajar, founder of Memanusa

Lazuardy FajarFounder & Marketer

Meta Ads agency · Indonesia

Meta Ads, measured in profit.

A founder-led agency for brands that sell online. Strategy, creative, funnels and tracking under one roof, with every number on your own live dashboard.

Rp 9.6B+ ad spend managedSince 2019

Trusted by brands across Indonesia

Tung Desem Waringin Stockwise Kampus Saham Crypto Teknikal Academy Tung Desem Waringin Stockwise Kampus Saham Crypto Teknikal Academy

About

Most agencies sell activity. We sell outcomes you can measure.

Memanusa plans the offer, builds the funnel, produces the creative and runs the ads. One team, one plan, one set of numbers. And you see all of it, every day.

  • Founder-ledYour strategy comes straight from the founder, a hands-on marketer. It is never passed down to a junior.
  • Data firstEvery decision comes from your own account data, not from feelings.
  • Full funnelOffer, landing page, creative and tracking, built to work as one system.
  • AI-assistedOur own AI agents speed up research, reporting and creative testing. The final call is always human.

Services

Everything your Meta Ads need to scale.

Take one piece, or run the whole system with us. Either way, it is built around your numbers.

Meta Ads management

Account structure, audiences, bidding and daily optimisation. We scale what makes money and cut what does not.

CampaignsBudgetScaling

Creative strategy

Angles, hooks, scripts and key visuals, tested every week so the winners are found fast.

AnglesScriptsKV

Funnels and landing pages

Landing pages, checkout flows and follow-ups built for cold traffic from Meta.

Landing pageCheckoutFollow-up

Tracking and measurement

Pixel, Conversions API and UTMs set up properly, so you can trust the numbers you scale on.

PixelCAPIUTM

Live client dashboard

Spend, revenue and ROAS for every account, refreshed automatically on your own login.

Auto syncPer campaign

Audits and consulting

For in-house teams: a full account audit, a clear action plan and coaching for your media buyer.

AuditPlaybookCoaching

Results

Numbers, not promises.

Aggregate numbers from our own dashboard, across every account we run. Client-level results stay confidential.

Rp 9.6B+Ad spend managed
82,600+Purchases tracked
18Ad accounts on our dashboard
2019Running Meta Ads since

Selected work

High-ticket education

Private client

Masterclass to membership

Full-funnel Meta Ads for an investing community, from a free masterclass to a high-ticket membership.

  • Funnel
  • Creative
  • Scaling

Live seminars

Private client

Paid webinars at scale

A low-ticket seminar funnel run across several ad accounts, with tens of thousands of paid seats sold since 2023.

  • Multi-account
  • Webinar
  • Tracking

Trading community

Private client

Webinar to academy

An entry webinar that feeds an academy offer, with thousands of paid seats sold and retargeting built around the live event.

  • Webinar
  • Retargeting
  • Reporting

Aggregate figures from Meta Ads Manager, synced to our dashboard on 22 October 2026. We never publish client revenue. On a strategy call we can walk you through anonymised dashboards.

Process

From audit to scale in four steps.

No long onboarding decks. Clear steps, clear owners, and numbers you can check at every stage.

  1. 01Week 1

    Audit

    We go through your ad account, pixel, funnel and creative. You get a clear list of what leaks money and what to fix first.

  2. 02Week 1 to 2

    Strategy

    Offer, angles, budget plan and KPIs. Agreed in writing before a single rupiah is spent.

  3. 03Week 2 to 4

    Launch and test

    Structured campaigns and weekly creative tests. Losers get cut early. Winners get budget.

  4. 04Ongoing

    Scale and report

    We scale what works, protect your margin and walk you through the numbers every week.

Client dashboard

See every rupiah. Live.

Every client gets a private dashboard connected straight to Meta. Spend, purchases, revenue and ROAS per account, campaign and day. No waiting for screenshots. No end-of-month surprises.

  • Synced automatically from Meta
  • Down to every campaign and ad
  • Your own login. Your data only.
Portrait of Lazuardy Fajar
Lazuardy FajarFounder & Marketer

Founder & Marketer

The person behind your numbers.

Lazuardy Fajar is the founder of Memanusa and a marketer at heart. He has been running Meta Ads since 2019, working where funnels meet paid traffic for brands that sell online.

His days are not spent on theory. He manages accounts, reads the data and makes careful calls, backed by years of flight hours. And he walks the talk: the systems we sell are the systems we run on our own products first.

Why Memanusa

Memberi Manfaat Nusantara

Giving real benefit to Indonesia. It is why we do more than the brief asks. Profit and scale matter, and so does leaving every business better than we found it.

“If we can’t measure it, we don’t scale it.”
Follow @lazuardyfajarn

Free strategy call

30 minutes. Your numbers. A clear plan.

Every engagement starts here. We look at your ad account, offer and funnel together, then propose the setup that fits your goals. No packages. No pressure.

  • Where your account is leaking money
  • Three things we would test first
  • An honest answer on whether we are a fit
Book a strategy call

FAQ

Questions we hear every week.

Anything else? Bring it to the strategy call, or ask us on WhatsApp. A real person answers.

Who do you work with?

Brands that sell online: education and digital products, coaches, communities and other businesses that grow with paid traffic. Many of our clients run webinars, masterclasses or memberships.

What is the minimum ad budget?

It depends on your offer, margins and goals, so there is no fixed number. On the strategy call we look at your numbers and tell you honestly what budget makes sense, or whether Meta Ads is the right channel yet.

How do you charge?

Every engagement is scoped after a free strategy call. We look at your account, offer and goals first, then propose the setup that fits. No fixed packages and no guesswork.

Do I keep my ad account and data?

Always. We work inside your own Business Manager. Your ad account, pixel and data stay yours.

How fast will we see results?

The first two to four weeks are for testing and learning. You see clear data from week one, and every decision after that is made on it.

Do you make the creatives too?

Yes. Angles, hooks, scripts and key visuals are part of the service. You review and approve everything before it goes live.

Contact

Let’s look at your numbers together.

Book a free 30-minute strategy call. Bring your ad account. We will show you where the money leaks and what we would test first.

We reply within one business day. Your details are only used to follow up on this request.